
By Jessica Kmetty
Are female investors all that different from their male counterparts? When it comes to setting goals and making decisions, the differences might not be obvious. A recent study showed the top three financial goals for both women and men were a comfortable retirement, maintaining their current lifestyle and covering healthcare costs. It also showed a high majority of both women and men feel confident in their ability to make successful investment decisions. So why is there so much emphasis placed on the habits of female investors? Let’s explore some reasons: